Guide to Cosmetic Product Registration in Malaysia 

Malaysia’s cosmetics market is rapidly growing, with revenue projected to hit $3.2 billion by 2024. This growth presents significant opportunities for foreign investors, but entering the market requires navigating complex regulatory frameworks. 

Whether you are new to the market or looking to expand your product offerings, this comprehensive guide outlines the cosmetics product registration process in Malaysia and provides key industry insights to ensure legal compliance throughout your operations.

Overview of Malaysia’s cosmetics industry

What is considered ‘Cosmetics’ by the Malaysian FDA? 

In Malaysia, the National Pharmaceutical Regulatory Agency (NPRA), operating under the Ministry of Health Malaysia (MOH), is responsible for overseeing cosmetics registration. The NPRA defines cosmetics as substances or mixtures for external use on the human body for cleaning, perfuming, altering appearance, or protecting against body odors.

For a product to be classified as a cosmetic, it must not have any therapeutic claims. Instead, it consists of products such as:

• Skincare creams and lotions
• Perfumes and fragrances 
• Deodorants
• Makeup and color cosmetics
• Hair products and colorants
• Personal hygiene products

When classifying the cosmetic product you want to register in Malaysia, it’s vital to remember that certain goods with medicinal, pharmacological, or immunological properties may be excluded from cosmetic classification and must instead be registered as a pharmaceutical or drug product, which requires more extensive regulatory compliance.

Halal Certification for Cosmetics in Malaysia

Securing halal certification in Malaysia is voluntary and may secure a strategic advantage for establishing a foothold in Malaysia’s market. With over 63% of the population identifying as Muslim, halal-certified products resonate strongly with local consumer preferences, offering both credibility and market appeal. It may also open doors to export opportunities in other Muslim-majority nations.

To obtain halal certification, cosmetics must adhere to specific guidelines set by the Department of Islamic Development Malaysia (JAKIM). This includes demonstrating ingredients are free from prohibited (haram) substances, such as non-halal animal-derived substances and excessive alcohol content.

The manufacturing process is equally crucial, as production facilities must ensure no cross-contamination with non-halal substances and packaging materials must align with halal principles. 

While the process may seem complex, partnering with industry experts like Emerhub can simplify all the key steps for you. Our team of experts can provide essential localized insights to help you weigh the feasibility prospects of this endeavor for your products and intended business strategies. We’ll also manage the Halal certification application in your stead.

How to Register Your Cosmetic Products in Malaysia

Appointing a Cosmetic Notification Holder (CNH)

One of the most important requirements for registering cosmetic products in Malaysia is notifying the NPRA through the Quest system. Notification is mandatory before you can manufacture, sell, supply, or import your goods. 

You must also appoint a local Cosmetics Notification Holder (CNH) for your company to manage product notification and compliance on your behalf. The CNH, a locally incorporated company or legal entity in the cosmetics field, acts as an intermediary between you and local authorities, including the NPRA. We can connect you with qualified local partners who can take on this role and ensure your products meet all mandatory regulations.

Key Steps for Cosmetic Product Registration in Malaysia

The notification process begins with the CNH registering for membership in the NPRA’s quest system. Emerhub can assist you and your appointed CNH with all the key steps:

1. Setting up a foreign-owned company in Malaysia.
2. Securing all necessary permits and licenses.
3. Prepare and review your notification dossier consisting of the notification form, Power of Attorney from the manufacturer, and Certificate of Free Sale.
4. Ensure detailed data for each registered product (brand and product names, list of variants or shares, product type, intended use, manufacturer information and full list of ingredients

Once your products pass the compliance screening, a notification note is generated, allowing the product to enter the market. Our local experts can facilitate your full compliance during this process and handle all official correspondence with local authorities in the case of any delay or concerns regarding your product registration. 

Keep in mind that the approval process typically takes a week to several months, depending on your compliance during the registration process.

Notifications for cosmetic products are valid for two years, and renewal must be done one month before the notification expires. As part of our comprehensive product registration package, we can also assist in timely renewals of your product notifications so that your products remain on the market.

How to Import Foreign-Produced Cosmetic Products to Malaysia

Key Requirements for Importing and Registering Cosmetic Products

If you’re looking to bring foreign-produced cosmetic products into Malaysia, there are several important steps to follow to ensure a smooth import process. Malaysia’s NPRA regulates both local and imported cosmetic products and any foreign products must meet the same standards and requirements: 

1. Product Notification with the NPRA
2. Secure an import license through the Ministry of Trade and Industry (MITI).
3. Imported products must comply with Malaysian labeling regulations:
   • Product name and function.
   • Full ingredient list.
   • Country of manufacture.
   • Name and address of the notification holder.
   • Batch number and manufacturing/expiry date.
   • Special precautions (if any).
4. Obtain comprehensive safety assessment documentation.
5. Detailed Product Information File (PIF), containing all product information.

Emerhub provides end-to-end support to help you meet these requirements efficiently. From ensuring accurate labeling to preparing your PIF, our team streamlines the entire process, reducing your time-to-market and ensuring full compliance with Malaysian regulations. 

Partnering with an Importer of Record (IOR)

Partnering with Emerhub’s Importer of Record (IOR) services offers an efficient solution to accelerate the importation process for your goods. As your consignee, we will leverage our pre-established logistics network to ensure seamless handling of your shipments. Our service already has an import license, thus allowing you to bypass that step.

From custom clearance to additional support such as final delivery, warehousing, and inventory management, our experts can help you save time and resources while ensuring your products meet all regulatory requirements. Our key IOR services include:

• Handling customs clearance and documentation.
• Ensuring compliance with local regulations.
• Managing product registration and notification processes.
• Fulfilling all applicable tax obligations, including import duties and VAT.
• Providing local representation for regulatory matters.

Planning to register your cosmetic products in Malaysia? Fill out the form below and one of our local experts will kickstart the process for you!