Cosmetics market and BPOM notification in Indonesia
Registrations per year
Local vs imported
How long does cosmetics registration take? →
Cosmetics enter the Indonesian market through a BPOM notification rather than a full registration, which is why they carry an NA number instead of an NIE. The second letter of the code marks the region of manufacture: NA covers Asia, including products made in Indonesia, while NB, NC, ND and NE cover Australia, Europe, Africa and the Americas.
A notification is valid for three years and is specific to a single product. A new shade, scent or formulation is treated as a separate notification, not an edit to an existing one. A foreign brand cannot hold the notification directly: it runs through a local entity, an appointed distributor, or a partner that acts as the license holder.
How registration works
- Appoint a local notification holderYour own PT PMA, an appointed distributor, or Emerhub acting as the holder on your behalf.
- Compile the product dossierComposition and specifications, manufacturing flow, a Free Sale Certificate and GMP certificate from the country of origin, plus label artwork.
- Submit the notification to BPOMLodge the dossier and respond to any clarification BPOM raises during review.
- Receive the NA notification numberOnce issued, the product can be distributed legally for three years before renewal.
What you need
- A local license holder (own entity, distributor, or Emerhub).
- Free Sale Certificate and GMP certificate from the country of manufacture.
- Full ingredient composition and product specifications.
- Halal certification applies to cosmetics, with the deadline of 17 October 2026 under GR 42/2024.
Reading a BPOM number
The prefix on a registration number tells you the product type and, for many categories, whether it was made in Indonesia or imported.
| Prefix | Product type | What it means |
|---|---|---|
| NA, NB, NC, ND, NE | Cosmetic | Notification. The second letter is the region of manufacture: A Asia (incl. Indonesia), B Australia, C Europe, D Africa, E the Americas. |
| NK | Cosmetic | Older cosmetic registration scheme. |
| MD | Processed food | Produced in Indonesia (dalam negeri). |
| ML | Processed food | Imported (luar negeri). |
| SD, SI | Health supplement | SD produced domestically, SI imported. |
| TR, TI | Traditional medicine | Jamu and herbal products. TR domestic, TI imported. |
| DK, DBL, DTL, GKL | Pharmaceutical drug | Marketing authorization (izin edar / NIE). The class letters mark over-the-counter, limited, or prescription status. |
| AKD, AKL | Medical device | Registered with the Ministry of Health, not BPOM. AKD domestic, AKL imported. |
| PKD, PKL | Household (PKRT) | Household and personal-care products, regulated by the Ministry of Health. PKD domestic, PKL imported. |
Frequently asked questions
No. Cosmetics are notified, not registered. A successful notification produces an NA number and is valid for three years.
Yes. Each shade, scent or formulation is a separate notification. Changing a formulation means a new notification rather than an edit.
No. The notification is held by a local entity, an appointed distributor, or a partner such as Emerhub acting on your behalf.
Data sourced from BPOM, updated daily. BPOM registration with Emerhub.