Start shipping to Indonesia in weeks, not months

An Importer of Record is the legal party on the customs declaration responsible for goods entering Indonesia — declaring the shipment, paying duties and taxes, and complying with Indonesian import regulations. Under Indonesian law, this role can only be filled by an entity registered in Indonesia and holding the right import licenses (most commonly the API-U for general importers or API-P for own-use imports) for the product category.

Foreign companies without an Indonesian entity can't be the Importer of Record themselves. Through this service, Emerhub Indonesia takes that role on your behalf — goods enter the country under our name, using our licenses, while ownership of the goods and the brand remains entirely with you. It's commonly used by brands that want to start importing immediately without first setting up a PT PMA, or by companies bridging the gap while their own entity setup is in progress.

For most goods, once your supplier confirms Emerhub as the Importer of Record and we've reviewed your documents, the import can move forward immediately — typically within weeks of the first conversation.

For products requiring pre-import registration (cosmetics, food, supplements, medical devices), the relevant registration needs to be in place before shipping. We can sequence that work in parallel with onboarding.

Emerhub Indonesia is named as the consignee and Importer of Record on the official documentation. You remain the owner of the goods and the brand throughout — the arrangement is a service relationship, with our licenses and infrastructure working on your behalf.

Most general consumer and commercial goods can be handled. Some product categories require additional product registration or sector-specific permits before import — for example, cosmetics through BPOM, medical devices through the Ministry of Health, household products through PKRT, fresh agricultural products through MoA.

We confirm category feasibility during initial document review. If a product needs registration in addition to the Importer of Record service, we can handle both. See our product registration services.

Indonesian customs calculates duties and taxes based on the HS code classification and declared customs value of your goods. Our team handles the calculation, filing, and settlement on your behalf during clearance.

The actual duty and tax amounts are passed through to you at cost. We confirm the applicable rates during the initial document review so you can factor them into your pricing.

Yes. Indonesian marketplaces require the seller to be an Indonesian-registered entity, and many product categories also require valid BPOM, MoH, or Halal registration. Under our Importer of Record service, Emerhub can list your products as the registered seller — and where product registration is also needed, our regulatory team can handle that as a separate paired service.

Alternatively, we can supply directly to your existing Indonesian distributor or marketplace fulfillment partner who handles the storefront side. Both models work.

Both work. There's no minimum frequency or volume commitment. The service is useful for sporadic shipments where setting up your own import infrastructure isn't justified, and for ongoing imports while you test the market before committing to a permanent local entity.