Product Registration in Indonesia

Register and Start Selling Your Products in Indonesia

Our on-the-ground experts navigate the compliance process for BPOM, Kemenkes, SNI, and Halal (BPJPH), ensuring your products are registered correctly and efficiently.

| 198+ products registered in Indonesia

A Full-Service Solution for Every Product Category

Our teams have specialized expertise for every major regulatory body in Indonesia. We can help your secure necessary licenses and permits so you can start selling your products in the country.

BPOM Registration (Food & Drug)

We are experts in navigating the National Agency of Drug and Food Control (BPOM). We manage the end-to-end registration for all imported cosmetics, supplements, processed foods, and medical devices.

Products that Require BPOM Registration
  • Food and Beverages
  • Pharmaceuticals (both prescription and over-the-counter drugs, vaccines, and scientific medicinal products)
  • Traditional Medicine (Herbal remedies and traditional medicines)
  • Cosmetics (For beauty, cleansing, or altering appearance including skin care, hair care, and fragrances)
  • Health Supplements

Medical Device Registration

We can help determine the right medical device classification, prepare your ASEAN Common Submission Dossier and other required documentation. With our help, you can secure an official Product Registration Number (Nomor Izin Edar or NIE) for medical products.

Medical Device Classification
  • Class A: Medical cotton, bandages, gauze, simple walking canes, oxygen masks, surgical gloves.
  • Class B: Reusable surgical masks, syringes, infusion sets, blood pressure cuffs.
  • Class C: X-ray machines, ECG monitors, ventilators, orthopedic implants, dialysis machines.
  • Class D: Pacemakers, heart valves, cardiac stents, high-risk in vitro diagnostic devices such as HIV test kits.

PKRT Registration

With our end-to-end service, we can help you classify your PKRT products into risk levels and prepare all the necessary technical and administrative documents for your registration. We will submit, follow up, and ensure compliance to secure a PKRT Notification Certificate. ​

Products that Require PKRT Registration
  • Tissue and cotton
  • Laundry preparation
  • Cleaners
  • Baby care products
  • Antiseptics and disinfectants
  • Fragrances
  • Household pesticides

Halal Certification

We can help prepare all the documentation needed by the Halal Product Assurance Organizing Agency (BPJPH), and facilitate audits by halal inspection institutions. Emerhub can help advise on compliance with halal standards across the supply chain, as well as navigate the review and fatwa determination by the Indonesian Ulema Council (MUI).

Products that Require Halal Certification
  • Food and Beverages
  • Traditional Drugs & Supplement
  • OTC Drugs & Limited OTC Drugs
  • Hard drugs excluded psychotropics
  • Fashion, Headdress & Accessory Products
  • Household, Muslim Praying, and office stuff

PSAT Permit

Emerhub can help manage the entire application process from submission of all necessary documents to obtaining quarantine clearance. We can assist in liaising with relevant government agencies to expedite inspections and certification processes, facilitating import permits and phytosanitary certificates.

Products that Require PSAT Permit
  • Fresh plant-based food products that are either imported or domestically produced.
  • Fresh agricultural products with minimal processing.
  • Fresh food products of plant origin that are packaged or labeled and circulated by micro and small businesses domestically (in the PSAT-PDUK category).

Key Regulatory Agencies in Indonesia for Product Registration

These government bodies ensure that food, drug, and consumer products in Indonesia comply with safety, quality, and halal requirements before they are marketed or imported.

BPOM (Badan Pengawas Obat dan Makanan)

The Indonesian Food and Drug Authority responsible for ensuring the safety, quality, and effectiveness of food, drugs, cosmetics, and medical devices. BPOM regulates product registration for processed foods, dietary supplements, beverages, and innovative foods through detailed document review, inspections, and certification issuance.

MoH (Ministry of Health)

Oversees public health policies that may impact product safety standards, especially for pharmaceuticals, medical devices, and health supplements. It works in conjunction with BPOM in regulating health-related products.

MoA (Ministry of Agriculture)

The Ministry of Agriculture manages the import and distribution of fresh agricultural products (PSAT). Its focus is on quarantine standards, hygiene, and enforcing national supply quotas. Includes fresh fruits, vegetables, seeds, and other plant-based fresh products intended for consumption or planting. Both locally produced and imported fresh plant-based products fall under this registration requirement.

BPJPH (Halal Product Assurance Organizing Body)

Halal certification, mandated by the Halal Product Assurance Organizing Body (BPJPH). The certification ensures that products comply with Islamic dietary laws and are permissible for Muslim consumers. All products circulating, imported, or traded must have halal certification, except those made explicitly from prohibited (haram) materials which must be labeled “non-halal.”

End-to-End Management

We handle classification, dossier compilation, translation, online submission (BPOM, MoH, BPJPH), and follow-up with all government agencies.

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Local Entity Solutions

We set up your PT PMA or act as your Importer of Record (IOR) for immediate market testing, providing the necessary legal pathway.

MoH Support

Expert guidance on Medical Device classification (A-D), technical dossier preparation, and serving as the required Local Authorized Representative (LAR) when necessary.

Ongoing Compliance

Assistance with mandatory warehouse audits, ensuring packaging and labeling compliance, and timely management of all license renewal processes.

FAQs About Product Registration. in Indonesia

Can a foreign company apply for product registration (BPOM/MoH) directly?

Indonesian regulations require that your application be submitted by a legally established local entity in Indonesia or a Local Authorized Representative (LAR). This entity acts as the responsible license holder and distributor on your behalf in Indonesia. Emerhub can act as your representative to obtain all the necessary permits and registration to legally distribute or import your products in Indonesia.

How long does the product registration process usually take?

Timelines vary significantly based on product category and risk. Here are some examples:

  • Medical Devices (MoH): High-risk devices (Class C/D) often require 6 months or more for technical evaluation.
  • Cosmetic Notification (BPOM): Can be as quick as 1-2 months, assuming complete documentation.
  • Processed Food (BPOM): Typically ranges from 2-6 months, depending on risk level and lab testing.
Is Halal certification mandatory for distribution in Indonesia?

If you want to distribute your products in Indonesia, you are required to have a Halal certification. Strict mandatory deadlines apply to food, cosmetics, drugs, and medical devices. Non-certified products face market restrictions and must be clearly segregated.

Do I need a physical office or warehouse in Indonesia to register my products?

For most of the regulated products such as food and medical devices, you are required to have a physical location. You must have a compliant distribution warehouse that meets agency storage standards (e.g., temperature, hygiene). This warehouse is subject to mandatory audit by BPOM or the MoH as part of the licensing process.

What happens if BPOM or MoH rejects my application?

Rejection occurs due to incomplete documentation, technical non-compliance, or improper labeling claims. The agency issues an official notice detailing the deficiencies. Emerhub manages this remediation process, analyzing the rejection reasons, updating the dossier, and promptly resubmitting the corrected application.

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